Few people know that the name ‘Godiva’ was not the brand’s original name – it was called ‘Draps’ after its founding family. The Draps family were inspired by the legend of Lady Godiva because of her strong values and a generous spirit. It was also said that Joseph’s wife Gaby, bore a striking resemblance to Lady Godiva, with her lustrous long blonde hair.
1926 : the begining
In 1926, Pierre Draps Sr. began making pralines in his confectionery workshop in Brussels. His young sons, Joseph, Francois and Pierre Jr., all worked for the family business from an early age. Following the death of their father, they took over the business.
The family was deeply inspired by the legend of Lady Godiva and named the company in her honor. Values associated with Lady Godiva such as boldness, generosity, and a pioneering spirit still inform GODIVA's ethos today.
In 1946, Pierre Draps Jr. perfected his Truffe Originale masterpiece-an intense dark chocolate mousse in fine dark chocolate, rolled in pure cocoa powder. This piece is not only iconic for GODIVA but for the entire chocolate industry.
1968 : The royal warrant
In 1968, GODIVA was appointed an official chocolatier to the Royal Court of Belgium. A great honor to receive, the prestigious Royal Warrant established GODIVA's role as an ambassador to its home country and purveyor of high-quality Belgian chocolate.
1972 : international expansion
By 1972, GODIVA has opened international Boutiques in Paris, New York City's Fifth Avenue, and inside the prestigious Nihonbashi Mitsukoshi department store in Tokyo.
2016 : Godiva Thailand
Under the Leadership of Chocoholic Asia, Godiva chocolates were brought to Thailand on 2016 & as of today boasts of 10 Stores all around Thailand & many more to open soon in the near future.
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